Carrefour's Foray in Brazil

Case Code: BSTR329
Case Length: 17 Pages
Period: 2000-2008
Pub Date: 2009
Teaching Note: Not Available

Price: Rs.300
Organization: Carrefour SA.
Industry: Retail
Countries: Brazil
Themes: International Business, Globalization

Abstract Case Intro 1 Case Intro 2 Excerpts

Carrefour: A Global Retailer

Carrefour was started by Marcel Fournier and Louis Defforey in 1959. In 1960, Carrefour first opened a small store with an area of about 650 square meters in the basement of a department store in Annecy, France...

Buy this case study (Please select any one of the payment options)

Price: Rs.300

PayPal (7 USD)

Custom Search